Great article in Bloomberg today that explores the seedy underworld of paid traffic companies. Many unknowing businesses are buying referral traffic from just such companies to increase their daily traffic. Turns out most of it, while cheap, isn’t even human. It’s BOT traffic. BOTS commandeer individual PCs using malware and then browse the internet clicking through websites and on ads.  Moral of the story: check your traffic logs closely and investigate, you may want to reconsider buying that cheap traffic. As they say “you only get what you pay for!”

Read thw hole story here: http://www.bloomberg.com/features/2015-click-fraud/