New clients interested in sharing in the workload of SEO and saving some monthly expenses often ask to write their own SEO content. Inevitably the question “How do I write content for SEO” is fielded. This recent whiteboard Friday presented by Rand Fishkin, founder of MOZ gives a great history and his take on how to write content for SEO in 2108. Current writing techniques start around the 4 minute mark.

Rand Fishkin is well known in SEO circles and was interviewed back in 2005 for a Newsweek article on the then-new subject and burgeoning industry of search engine optimization.