July 22nd, 2009 – “Highest Percentage of Advertisers Choose the Internet” according to a poll published by Harris Interactive today. The majority of advertisers (92%) polled use Internet advertising in their media campaigns followed by print advertising at 88 percent.
The report stated “Advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of Internet and digital advertising.” Read the entire report here.
The image below shows the percentage of use for each media type in the 4 primary regions of the US.
