Great article today in the MOZ.com newsletter written by Kelsy Libert. If you consider MOZ amongst the authorities on Inbound Marketing this study is a must read!

Here are just a few of the golden nuggets I culled from reading the results of this survey of 1,000.

• “Most likely to have a positive influence on buying decisions: Customer reviews, search, online articles, traditional advertising, and direct mail”
• “More than 88% use online search to seek out more information about a company, and greater than 93% had done so within a week’s time.”
• “A whopping 93.2% – almost the entire survey sample – used online search to find information about a company or product within the last week. Also within a week’s time:”
• “About 85% are positively influenced by customer reviews. 45% are significantly more likely and 40% are slightly more likely to buy something they hear about via customer reviews.”

Click the link below to read the entire article.

Source: Consumer Survey Reveals the Efficacy of Inbound vs. Outbound – Moz