Google Uses Over 200 Ranking Factors… But Two Matters Most

Google’s search algorithm is incredibly advanced. It looks at over 200 individual variables when deciding which pages rank highest for any search. These include things like:

• Page speed
• Mobile-friendliness
• User experience
• Meta tags and descriptions
• HTTPS security
• Structured data
• And many more…

But if you’re starting, you don’t need to master all 200+ factors overnight. At One Sky Media, we focus first on the two most important SEO ranking signals that Google cares about most:

1. Relevant, High-Quality Website Content

Google aims to serve users the best possible answer to their search query. If your website offers original, helpful, and well-written content on topics your audience cares about, you’re already winning half the battle.

Why is content so important?

Because every search begins with a question, Google’s job is to find the page that most thoroughly and clearly answers that question. The more focused, topic-specific content your website has—organized around your business’s core services and products—the more likely it is to be seen as trustworthy and relevant by Google.

At One Sky Media, we create content strategies that:

• Target the exact keywords your customers are searching for
• Focus on topical authority, not just random blog posts
• Use natural language, so your content is easy to understand
• Include local or industry-specific relevance when needed

We don’t believe in stuffing pages with keywords. We believe in writing content that helps people and gets noticed by search engines.

2. Link Popularity (Backlinks)

Even with great content, Google wants proof that others trust your website. That’s where link popularity comes in.

When other websites link to your pages, it’s like they’re giving you a vote of confidence. Google sees these backlinks as trust signals, and the more credible and relevant the links, the more authority your website builds in Google’s eyes.

Not all links are equal.

A link from a reputable industry site or a local news outlet is far more valuable than dozens of links from spammy directories. At One Sky Media, we help your business earn the right kinds of links through:

• High-quality content marketing
• Strategic outreach to relevant sites
• Local citations and trusted business directories
• Ongoing monitoring to avoid harmful links

Together, these efforts help Google recognize your site as trustworthy and worth ranking higher in search results.

You Don’t Have to Master SEO—We’ll Do It for You

SEO can feel overwhelming, especially if you’re new to digital marketing. But that’s where One Sky Media Webmasters comes in. We specialize in guiding beginners and small businesses through the SEO process—step by step, with total transparency.

We focus on what works. And what works is:

✅ Clear, helpful, keyword-targeted content
✅ Earning links from credible websites
✅ A solid technical foundation to support it all

When these pieces are in place, your website has the best chance of moving up the ranks, bringing you more traffic, leads, and business.

Ready to Get Found on Google?

If you’re a business owner ready to grow online but don’t know where to start, let One Sky Media be your SEO partner. We break down complex strategies into simple steps and are here to build a plan that works for you.

📞 Contact us today for a free consultation.
🌐 One Sky Media – Your Clear Path to Better Rankings and Real Results