SEO (Search Engine Optimization) Services Explained

SEO Services Explained — What Each Service Item Means

• 10 Key Phrases/Month

We focus your SEO efforts on ten specific keywords or search phrases each month. These are the terms your ideal customers type into Google when searching for your services. By optimizing around a focused set of phrases, we steadily improve your rankings for the searches that matter most to your business. If you have more than 10 phrases, we will only work on the additional phrases once rankings have been achieved for the 10 most important.

• Keyword Research

We research what people are actually searching for in your industry. This includes finding the best high-value keywords, understanding search volume, and selecting phrases that will bring the right customers to your website—not just traffic.

• Assess Competitive Landscape

We analyze your competitors—specifically the ones ranking above you. We look at what they’re doing right, what they’re doing wrong, how strong their websites are, and what it will take to outrank them. This helps us build a realistic plan to help you move up in search results.

• Monthly Link Building

Links from other websites pointing to your site are one of Google’s most significant ranking factors. Every month, we work to secure high-quality backlinks from relevant, reputable websites. The more trusted sites that link to yours, the higher Google will rank you.

• Monthly Social Bookmarking

We place your content and pages on popular social bookmarking websites. This helps search engines discover your content faster, increases visibility, and supports your link-building efforts by creating trusted citations that point back to your website.

• Manual Local Submissions to Google, Bing…

We manually submit your business information to major search engines and local directories to ensure your company is correctly listed everywhere customers search. This strengthens your local SEO.

• Content Optimization to Match Targets

We adjust and enhance the text on your website to align with the keyword phrases and search intent we’re targeting. This may include rewriting headings, fine-tuning paragraphs, improving keyword placement, and ensuring your content answers what Google expects for each search.

• Review and Adjust Content Posted by the Client

If you or your staff add new pages or posts, we review them to ensure they help—not harm—your SEO. We make edits, recommend improvements, and optimize your content to keep your strategy aligned.

• Create & Maintain XML Sitemap

An XML sitemap is a file that helps Google understand your site’s structure and crawl it more efficiently. We create it, update it as your site grows, and make sure Google always has the most current version.

• Create & Maintain Robots.txt

This file tells search engines which pages to crawl and which to avoid. We maintain this file to ensure search engines only index the correct pages, improving your site’s performance.

• Website Architecture Maintenance

We routinely evaluate your site’s internal structure—menus, page hierarchy, linking strategy, and layout. A well-organized website helps visitors and search engines navigate more easily, improving both the user experience and search rankings.

• Create & Maintain Google My Business (GMB) Account

Your GMB profile is essential for ranking in local searches and the Google Map Pack. We create the listing (if needed), complete every field properly, and ensure it follows Google’s best practices.

• Review & Adjust GMB Account

We help you fine-tune your listing: business categories, services, encourage you to post products, services, and client photos monthly, make monthly posts telling relevant stories about your company, services, and products, and keep your business operating hours accurate. These improvements help your profile appear more frequently and rank higher in local searches.

• Coach GMB Review Generation

Customer reviews dramatically influence your local rankings. We guide you on how to request reviews properly, ethically, and consistently. We also advise you on how to respond to reviews to strengthen your ranking signals.

• Monthly Ranking Reports

Each month, you receive a clear and easy-to-read report showing how your website and GMB listing are ranking for your targeted keywords. This allows you to track progress, understand growth, and stay informed about your SEO performance.

Off-Page SEO: Building Link Popularity for Higher Rankings

Link popularity remains one of the most important off-page ranking factors used by search engines like Google. When other reputable websites link to yours, it provides an independent, third-party signal that your content is valuable, relevant, and trustworthy. Search engines use these signals to determine where your website should rank compared to competitors offering similar products or services.

The quantity and quality of links pointing to your site directly influence your website’s overall authority.

The Role of Anchor Text in SEO

Every link contains a clickable portion, known as the anchor text. When this anchor text includes the keywords you want to rank for, it helps search engines better understand the subject matter and relevance of your pages. Selecting and optimizing anchor text is both a strategy and a skill—one that directly supports our broader SEO efforts.

The amount of labor required to build competitive link popularity depends on the number of targeted keywords and the overall competition level for each key phrase in your industry.

Our Link Building Process

Our team handles the entire link-building process for you. We:

Research and identify high-quality, relevant websites in your industry
Evaluate each potential link partner for authority, trust, and relevance
Reach out to webmasters to request or negotiate placement

This approach ensures that every link supports your long-term ranking goals and aligns with Google’s quality guidelines.

Monthly Link Building Campaigns

For many competitive markets, link building is not a one-time task—it is an ongoing process. Think – if your competitors’ websites are growing, yours must grow at an equal or greater rate to remain competitive. Our monthly link-building service helps you steadily improve your website’s authority with:

Consistent Growth

We deliver new, high-quality backlinks each month, helping your website build strength naturally and sustainably.

Keyword-Focused Anchor Text

Each link is carefully optimized using keyword-relevant anchor text to reinforce your search visibility.

Social Bookmarking for Greater Visibility

In addition to traditional link building, we also perform social bookmarking, a valuable off-page strategy that helps search engines discover your content more quickly while improving visibility across popular bookmarking platforms.
Our social bookmarking process:

Submit your content to trusted bookmarking sites
Helps search engines index your pages faster
Generates additional signals of relevance and credibility
Increases the chances of referral traffic from real users

While not as powerful as link building, social bookmarking is a supplemental tactic that contributes to your overall SEO footprint.