Client: UnderDogSupply.com
Underdog Landscape Supply came to us in 2009, ready for its first website. Never having had a website prior to working with us makes this an ideal case study. We’ve guided this client from zero to what you see below.
Their first site was a beautiful yet simple HTML site. In January 2013, they inquired about our SEO capabilities, and we began providing our own in-house Search Engine Optimization services in February of that same year.
This client uses our Market Leader SEO Campaign in addition to a content-building program we ran in the initial years of our SEO work.
Today, they have over 100 first-page rankings for phrases relevant to their products in geographic zones surrounding Philadelphia, PA, their highly competitive target market.
Google returns the website in search results for more than 1,000 unique and relevant phrases, a testament to its organic strength and broad reach.
The graphic below, taken from the website’s Google Analytics Account, shows Organic Search as the highest referring source of Users (website visitors). Organic (FREE) search engine referrals send more visitors – more than twice – its closest competitor direct (direct visitors already know about the client’s business/site and type in the clients’ domain name into their browser and therefore arrive “directly” to the website).
FACT: Organic search engine referrals deliver more visitors to this client’s website than all other sources, providing 69.07% of all traffic!
The landscaping supply business is hyper-seasonal, making it critical to be easily found when prospective clients search for supplies. You can see in the graphic below taken from this website’s Google Search Console account that much of their annual traffic occurs in the period between March 1st and mid-June. The website generated 5,180 clicks/visits – referred by Google – in the most recent 12-month period (note: this is not the total website traffic, only referrals from Google).
The graphic below was taken from this website’s Google Search Console account, which displays the superior referral volume of website visitors delivered from Organic Search results over Social media. 69 times more visitors were delivered from search engine results than all social media channels combined. Not only does search deliver massively more prospective clients but visitors arriving from search are also known to be coming with intent based on the phrases they used to find your website, unlike social visitors that may just be clicking a compelling ad or story during the daily perusal of their favorite social media channels.
