Keyword Research identifies the alternate, traffic producing, key phrases in your target market. Ranking at the top for a few key phrases is not sufficient. While the primary phrases may bring the highest number of visitors per phrase, the sum of the visitors arriving from alternate phrases out numbers those from primary phrases in most markets.
Here’s what we do in this step of the search engine optimization process:
- Research target market.
- Identify key phrases used by searchers looking for your products and or services.
- Compile a list of search phrases offering the highest potential return on investment.