Client: RC-Towing.com

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RC Towing came to us in 2013 with their first WordPress website, which had already been built. In search of a provider for Search Engine Optimization, they chose our Local Starter SEO Package.

A funny related story: After about a year of working for this client, a competitor of theirs contacted us about our SEO services after seeing how well RC’s site was performing. Some time passed, and they never placed an order for services for their own site. Within another year’s time, they had purchased RC Towing, including their website. Today, they use the RC-Towing.com website for the combined businesses, Patriot St. Dennis—RC Towing.

This website has over 250 first-page rankings for phrases relevant to its towing services in the towns and cities surrounding its primary target market, Lancaster, PA.

Google returns its website in search results for more than 1,000 unique and relevant phrases, a testament to its organic strength and broad reach.

Local SEO Case Study - Rankings

In towing, it’s critical to be returned in Google Maps results! Map results are often shown above the organic search results. You can see in the graphic below taken from this website’s Google Search Console account that this particular website has a tremendous amount of impressions compared to the number of Clicks (website visits). The website generated 1,210 clicks/visits – referred by Google – in the most recent 12-month period (note: this is not the total website traffic, only returned referrals from Google), while in the same period, it generated 137,000 impressions. These impressions generated countless phone calls from the clients’ Google Maps listings, whose rankings are included in our local SEO service.

Local SEO Case Study Impressions