Underdog landscape supply came to us in 2009 ready for their very first website. Never having had a website prior to working with us makes this an ideal case study, we’ve guided this client from zero to what you see below.
Their first site was a beautiful, yet simple HTML site. In January 2013 they inquired about our SEO capabilities and we began providing our own, in house, Search Engine Optimization services in February of that same year.
In addition to a content building program we ran in the initial years of our SEO work, this client uses our Market Leader SEO Campaign.
Today they have over 100 first page rankings for phrases relevant to their products in geographic zones surrounding their highly competitive target market, Philadelphia, PA.
Their website is returned in search results by Google for more than 1,000 unique and relevant phrases. A testament to the organic strength and broad reach of the website.
The graphic below, taken from the websites Google Analytics Account shows Organic Search as the highest referring source of Users (website visitors) to the site. Organic (FREE) search engine referrals send more visitors – more than twice – its closest competitor direct (direct visitors already know about the clients’ business/site and type in the clients’ domain name into their browser and therefore arrive “directly” to the website).
FACT: Organic search engine referrals deliver more visitors to this clients’ website than all other sources combined, delivering 69.07% of all traffic!
The landscaping supply business is hyper-seasonal making it critical to be easily found when prospective clients are searching for supplies. You can see in the graphic below taken from this websites’ Google Search Console account that much of their annual traffic occurs 1n the period between March 1st and mid-June. The website generated a total of 5,180 clicks/visits – referred by Google – in the most recent 12 month period (note: this is not the total website traffic, only referrals from Google).
The graphic below was taken from this websites’ Google Search Console account clearly displays the superior referral volume of website visitors delivered from Organic Search results over Social media. 69 times more visitors delivered form Search Engine results than all Social Media channels combined. Not only does search deliver massively more prospective clients, but visitors arriving from search are also known to be arriving with intent based on the phrases they used to find your website, unlike social visitors that may just be clicking a compelling ad or story during their daily perusal of their favorite social media channels.